About Us

Our process is intentional while unapologetically not linear. The work we’ll do together goes beyond the surface, is human-centered, iterative, and focused on helping you forge a deep connection to your key stakeholders. We are deeply curious, engage you in big questions, create space for introspection, and use creative and visual processing tools to expand perspectives. Inevitably, new possibilities for moving groups forward together emerge.

Our Principles


Pulse Forward is an agent of change. We don’t just provide transactional services. We partner with our clients for a shared goal of a just world.


We don’t have the answers – and that’s ok! We listen and create communications and strategies that speak to the needs of the people you are trying to reach, in their words.


Our work is grounded in the experiences and needs of people. Those directly impacted know best. We learn from them.


We believe our work together is an opportunity for all of us to grow. Sometimes this can feel challenging, but we embrace that challenge with a spirit of generosity.

Our Team

Gayle Carney

Director of Strategy

For over 20 years, Gayle Carney’s leadership has transformed workplaces and communities, creating bridges between strategic planning, productive operations, culture and authentic branding in mission-driven organizations.

She founded the Center for Community Technology Services, an organization that provided strategic technology and website development services for over 10 years. Previously, as Sr. Director of Training at PowerUP, an initiative of the Steve and Jean Case Foundation, she designed and directed professional development for nonprofit staff at community technology centers around the country. Gayle’s focus on nonprofits began 15 years ago as Chief Technology Officer for The Enterprise Foundation headquarters and its 21 national offices, now Enterprise Community Partners.

A graduate of Boston University’s School of Education, Gayle made a career shift from education to technology after teaching for several years. As a lifelong learner, she is completing a professional certificate from New York University in Leadership and Organizational Development. Gayle is an certified exeutive coach. She believes strongly in positive social change. Because of this belief, she volunteers with various nonprofit boards and schools in the Baltimore area.

Kate Purcell

Creative Director

Kate Purcell is a visual and interactive designer who specializes in weaving storytelling into unique visual experiences. She stems from a family of artists and credits her architect father for instilling creative values early on that continue to influence her approach to design today.

As the Co-Founder and Creative Director at Pulse Forward for the last five years, Kate finds a happy balance of inspiring and meaningful work. Her design process is informed by data and infused with intuition. Some call her ability to transmute goals and objectives into visual design — magical.

Her expansive base of knowledge across design fields and focus on the client connection combine to deliver a powerful end result for the target audience. Having extensive experience in designing for activism, she understands audiences have unique needs to ensure they feel invested in a cause and that design should connect on an emotional level while meeting a pragmatic goal.

Kate studied visual arts and literature at Marlboro College in Vermont while teaching herself coding, which would prove useful while working for nonprofits overseas. She would go on to design and lead projects for mission-based organizations —from the Sierra Club and the National Council of Churches to the Annie E. Casey Foundation, and more. When not designing, Kate enjoys camping and flexes her other creative muscles with quilting, drawing, painting, cooking, interior design, and photography.

Lennette Abad

Content Strategist

Lennette Abad’s creative energy in communications pulls the steadfast underdogs out of the shadows and catapults them into the sun. For the last half-a-decade, Lennette has worked with businesses who are great at what they do and who seek the nuanced flair required to dance on the main stage. She coaches clients through the content creation process, creates editorial calendars, implements communications strategy, and more. Her goal is always to guide her clients to share their truest self - proudly, cohesively, and with no typos, naturally. Her work is motivated by creating feelings in others.

Lennette is Principal and Strategist at Abad & Company and has a BS in Economics from The University of Delaware.

Abigail Baker

Engagement Strategist

Abigail Baker has worked across production, radio spots, live events, conferences, corporate promos, audiobooks, podcasts, instructional videos, and everything in between. She cut her teeth in the management consulting arena and has extensive experience doing instructional design in the digital learning space where she has created D&I courses for virtual learners and other corporate curricula.

Her previous experience included working in-house at a boutique IT consulting company to head up human resources, talent management, organizational development, operations, and communications. Abigail harnessed the power of connection, finding your “why,” and intentional communication to fuel employee engagement, drive DEI efforts, and foster organizational agility that helped carry the company through the transition to a virtual environment. Under her own boutique consulting and communications brand, CENTIENT IMAGINE, Abigail works with executives to craft stories that become the backbone of organizational culture shifts, communications initiatives, DEI programs/audits, and workforce training.

Abigail is a firm believer in the power that organizations have to shape society and impact the lives of their people daily. She views this function as an ecosystem that must be cultivated versus dictated. The command and control way of working is finding itself to be an outdated practice, and modern technology has ushered in an age of transparency, knowledge sharing, and active collaboration in the workplace. Over the years, her passion has grown to support this new way of working, and she is very involved in building this body of knowledge by speaking and writing about empowering employees to bring their best selves to the workplace.